In 2019, the Miriam project began its mission to support small businesses led by women in Palestine. Our goal is simple but of great importance: to support home-based businesses run by these women by addressing a common issue among them, which is the lack of marketing skills.

Miriam acts as a bridge between products, project owners, and customers, providing marketing services for locally-made products by women and cooperative associations using traditional methods.

We carefully select the products, focusing on the quality of the product and cleanliness during production, while also giving great importance to the taste of the product presented to the customer.

Currently, Miriam supports more than 20 women-led projects in Palestine, helping them market their products.

In addition, we share our expertise with over 100 small businesses, providing free assistance in management, pricing, and networking between projects and various entities to open new horizons for them, guiding them in effectively marketing their products.

Thanks to the Safir project, we introduced Miriam as a wonderful cartoon character to help small business owners by offering advice on how to improve small business management. This engaging character acts as a guide—supported by a team of experts experienced in working with small businesses—providing tips on business management, marketing, finance, production processes, and product quality control. You can also find her advice on our social media pages.